Many people do not know about blogging on Instagram. If you are reading this, you are one of the lucky ones to come to know about such an amazing opportunity to establish your presence. By blogging on Instagram, you can grow your followers and readership all in one place.
Instagram is all about engaging content that is consumed quickly. Since Instagram is one of the fastest-growing platforms, you cannot miss out on such an important platform as an aspiring blogger.
If you have a passion for creating high-quality images and captions, here are some of the best tips to start and grow your Instagram account.
- Set Up Your Username
Blogging starts with an Instagram account. You will have to make several important decisions while creating your Instagram account, such as selecting a profile picture, writing an eye-catching bio, and, most importantly, choosing the right username.
If you already have an established blog name, you must stick to it to ensure that you maintain consistency across all platforms. This practice will make you more discoverable and trustable to your target audiences.
However, make sure that you give a lot of thought to your username if you do not already have one. Think about something professional and catchy and pair it with a great bio and a good profile picture. If you are having difficulty deciding on this aspect, think as a reader for a while to make the decision-making process easier.
- Stick to Your Niche
Consistency is key to building a strong competitive presence on platforms such as Instagram. You cannot expect your account to grow if you post about food one day and fix electrical appliances the next week. You must stick to your niche once you have selected it.
Of course, it does not mean that there is no room for innovation and creativity. For example, if you are a food blogger from London, you can consider traveling to different parts of the world, exploring new cuisines, and sharing your adventures with your followers besides cuisines.
If you feel like you have run out of ideas for blogging, you can always look at other successful Instagram bloggers in your niche. Seeing how the master bloggers of Instagram keep their audience engaged can help you get inspired, too.
- Tell a Memorable Story
As you may have guessed, maintaining a successful presence as a blogger requires you to keep your audience engaged through unique and relevant content. This content cannot be based on pictures alone. You also need to tell your audience a story to win over their heart as well.
For example, if you are a traveler, you cannot rely on pictures of your destinations alone to establish yourself as the best in the field. Your readers also expect you to tell them something about the palaces you visit and the experiences you encounter.
You can use the caption to tell the readers about the places you visited, the challenges you faced, and how likely you are to recommend your readers to make the trip to this destination. A picture speaks a thousand words, but adding stories can do a lot more than you think.
- Grow Your Audience
You cannot consider your Instagram account successful if you do not have a satisfactory number of followers. Of course, staying motivated without readers who await your posts can also be a significant challenge for new bloggers.
The key to getting more followers is to understand them first. Once you understand your audience, you will be able to create the right content, post at the right times, and even define the aesthetic of your Instagram account accordingly.
If you are having some difficulty jumpstarting your Instagram account, you can buy 5000 Instagram followers to make things easier. Buying Instagram followers can also help you gain the trust of your target audience and establish yourself as an authority.
- Count of Hashtags
Hashtags are a brilliant way of growing your Instagram presence. Since Instagram allows you to add up to 30 hashtags in every story, you can consider them as 30 opportunities to get your account noticed by the right audience. Do not miss out on these opportunities.
Hashtags on Instagram can differ based on what your niche and target audience is. For example, if you are writing for people with wanderlust, some common hashtags may be #travelblogger #travel #instatravel #travelgram #tourism #passportready #wanderlust #ilovetravel, and many more.
Understanding how your hashtags perform on Instagram is critical. This understanding can help you not only to get noticed by the right audience but also to gain a competitive edge.
- Post Stories and Videos
If you think that only posting regularly can help you win over the Instagram algorithm, you are certainly mistaken. The truth is that you also need to post stories on your Instagram blogging account. Instagram stories often appear on top of a follower’s account and can be a very helpful tool for getting the attention of the reader.
The best thing is that you can use Instagram stories to lead the reader to your recent post. You can either post a behind-the-scenes shot to intrigue them or share your post as a story to ensure that the readers do not miss out on something so important.
Remember not to stick to pictures alone. People spend more time watching videos than looking at pictures. You can use videos to engage your readers and even talk about yourself from time to time. It is an ideal way for you to connect with your audience or to share the things you want them to know.
The Final Word
Bloggers need a broad reach, and having an active Instagram account is crucial in the competitive digital realm. While things may look simple on the surface, boosting your Instagram account requires consistently posting high-quality content to stand out and build a loyal audience. If you are persistent and willing to improve, nothing can stop you from standing out among your competitors.
